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    Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

    Beschreibung Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand. NOW IN PAPERBACK!The BusinessWeek, Wall Street Journal, and New York Times business bestseller"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly



    Buch Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand PDF ePub

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