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    eCommerce: Formulation of Strategy

    Beschreibung eCommerce: Formulation of Strategy. *Build a balanced, integrated strategy for eCommerce leadership! *Brand, technology, service, market, development strategies, and beyond *A boardroom guide to the latest trends in eCommerce technology *Based on research at more than 40 leading eCommerce organizations The senior executives guide to e-strategy formulation, development, and execution In this book, global eCommerce expert Dr. Robert Plant cuts through the technobabble to present the first balanced, integrated strategy for eCommerce leadership. Plant organizes every key driver of eCommerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top eCommerce organizations, he helps you optimize brand, technology, service, and market-and answer critical questions like these: Brand: Are you an Internet brand creator? Should you use the Internet to reinforce your other branding channels? Do you need to use the Internet to reposition your brand? Technology: Can you leverage technology to define a unique service and create barriers to entry? Should you seek to become a technology leader? How do you gain eCommerce advantage from exis



    Buch eCommerce: Formulation of Strategy PDF ePub

    Ecommerce : formulation of strategy : Plant, Robert T ~ Ecommerce : formulation of strategy by Plant, Robert T. Publication date 2000 Topics Electronic commerce, Business planning Publisher Upper Saddle River, NJ : Financial Times/Prentice Hall Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive Language English. Includes bibliographical references and index Access .

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    Ecommerce : formulation of strategy (eBook, 2000 ~ eBook: Document : EnglishView all editions and formats: Summary: This book provides solid planning strategy backed up by in-person interviews with key people in the companies new to ecommerce and established companies moving to establish an ecommerce strategy. Rating: (not yet rated) 0 with reviews - Be the first. Subjects: Electronic commerce -- Case studies. Business planning -- Case studies .

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