Beschreibung The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter). Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
The CMO's Periodic Table: A Renegade's Guide to Marketing ~ The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter) / Neisser, Drew Neisser / ISBN: 9780134293783 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
CMO's Periodic Table, The: A Renegade's Guide to Marketing ~ With the CMO’s Periodic Table, Drew has compiled stories from 70+ CMOs and marketing leaders with great nuggets of wisdom available for the plucking from each chapter. Well worth the read! I’ll be referring back regularly with each new initiative we take on. Thanks for taking the time to make these great stories available to everyone!
The CMO's Periodic Table: A Renegade's Guide to Marketing ~ The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter) - Kindle edition by Neisser, Drew. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter).
CMO's Periodic Table, The: A Renegade's Guide to Marketing ~ CMO's Periodic Table, The: A Renegade's Guide to Marketing By Drew Neisser; Published Nov 19, 2015 by New Riders. Part of the Voices That Matter series. Best Value Purchase. Book + eBook Bundle . Your Price: $32.39; List Price: $53.98; Includes EPUB, MOBI, and PDF; About eBook Formats; This eBook includes the following formats, accessible from your Account page after purchase: EPUB The open .
The CMO's Periodic Table: A Renegade's Guide to Marketing ~ With the CMO’s Periodic Table, Drew has compiled stories from 70+ CMOs and marketing leaders with great nuggets of wisdom available for the plucking from each chapter. Well worth the read! I’ll be referring back regularly with each new initiative we take on. Thanks for taking the time to make these great stories available to everyone!
The CMO's Periodic Table: A Renegade's Guide to Marketing ~ The CMO's Periodic Table: A Renegade's Guide to Marketing 320. by Drew Neisser / Editorial Reviews. Paperback $ 29 . Voices That Matter Series: Pages: 320: Product dimensions: 5.90(w) x 8.90(h) x 0.60(d) About the Author. Drew Neisser, founder and CEO of Renegade, is a recognized authority on cutting-edge marketing techniques having won virtually every award imaginable for creativity and .
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The CMO Manifesto: A 100-Day Action Plan for Marketing ~ The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter) by Drew Neisser Neisser Paperback $29.99. In Stock. Ships from and sold by . FREE Shipping. Details. Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1 . This shopping feature will continue to load items when the Enter key is pressed. In order to navigate out of this carousel .
The CMO Manifesto: A 100-Day Action Plan for Marketing ~ The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents - Kindle edition by Ellett, John. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents.
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