Beschreibung The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
The expressive organization : linking identity, reputation ~ The expressive organization : linking identity, reputation, and the corporate brand. [Majken Schultz; Mary Jo Hatch; Mogens Holten Larsen;] -- "This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of .
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The Expressive Organization: Linking Identity, Reputation ~ The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand eBook: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten, Schulz, Majken, Hatch .
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The Expressive Organization : Linking Identity, Reputation ~ Expressive Organization : Linking Identity, Reputation, and the Corporate Brand, Paperback by Schultz, Majken (EDT); Hatch, Mary Jo (EDT); Larsen, Mogens Holten (EDT); Holten Larsen, Mogens (EDT), ISBN 0198297793, ISBN-13 9780198297796, Brand New, Free shipping in the US This book challenges current beliefs about organizational identity, reputation, and branding.
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Building theory from practice - Majken Schultz, Mary Jo ~ Olins, W. (2000) ‘Why Brands are Taking Over the Corporation’, in M. Schultz , M. J. Hatch and M. H. Larsen (eds) The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand, pp. 51-66. Oxford: Oxford University Press. Google Scholar
Public Relations als Kommunikationsmanagement / SpringerLink ~ Einwiller, S. & Will, M. (2002). Towards an integrated approach to corporate branding — findings from an empirical study. Corporate Communications. An international Journal. 7(2), 100–109. CrossRef Google Scholar