Beschreibung The Language of Advertising: Written Texts (Intertext). The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:* a range of new advertisements, from Orange to Young Person's Railcard* new material on internet advertising and its influence on paper texts* new material on advertising designed to be seen 'on the move'* new activities to support student-directed study* updated Further Reading sections and a list of URLs for students to visit.
The Language of Advertising: Written Texts Intertext ~ The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis.It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics.
The Language of Advertising: Written Texts Intertext ~ The Language of Advertising: Written Texts (Intertext) / Angela Goddard / ISBN: 9780415278027 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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The Language of Advertising: Written texts ~ Intertext The Language of Advertising This accessible satellite textbook in the Routledge INTERTEXT series is unique in offering students hands-on practical experience of textual analysis focused on written advertisements. Written in a clear, userfriendly style by an experienced writer and teacher, it combines practical activities with texts,
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The Language of Work (Intertext): : Koester ~ The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies.Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used .
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