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    Public Relations As Activism: Postmodern Approaches to Theory & Practice (Communication Series)

    Beschreibung Public Relations As Activism: Postmodern Approaches to Theory & Practice (Communication Series). This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in todayÂ’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.



    Buch Public Relations As Activism: Postmodern Approaches to Theory & Practice (Communication Series) PDF ePub

    Public Relations As Activism: Postmodern Approaches to ~ "[Holtzhausen's] new book, Public Relations As Activism: Postmodern Approaches to Theory & Practice, serves to both encapsulate current thinking and moves the conversation forward, in particular by looking at the use of public relations through the years as a means of activism. With a clear and accessible approach, she discusses the application of postmodern theories and perspectives in the context of some bracingly diverse topics, ranging from ethics, history and organisations to power .

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    Public Relations as Activism: Postmodern Approaches to ~ This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern .

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    Public Relations, Activism, and Social Change: Speaking Up ~ "Public Relations, Activism and Social Change provides insights into how public relations can be harnessed and adapted to create public and community awareness about an issue at hand and create dialogue to encourage people to adopt an idea, innovation, or issue that requires change. Through an analysis of three case studies, the author debates how and why manipulative approaches to public .

    Handbook of Health Communication Lea's Communication ~ Handbook of Health Communication (Lea's Communication Series) / Thompson, Teresa L., Dorsey, Alicia, Miller, Katherine, Parrott, Roxanne / ISBN: 9780805838572 .

    Gender and Public Relations: Critical Perspectives on ~ This enjoyable and varied volume represents yet another example of how public relations theory is steadfastly catching up with the development within social theory. This is a critical lens that is used focusing on the lived experience of the research participants. The volume goes well beyond liberal feminist approaches to challenge our thinking on gender issues. It is about time. Øyvind Ihlen .

    Remaking Participation: Science, Environment and Emergent ~ Remaking Participation: Science, Environment and Emergent Publics: : Chilvers, Jason, Kearnes, Matthew: Fremdsprachige Bücher