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    Dalrymple's Sales Management: Concepts and Cases

    Beschreibung Dalrymple's Sales Management: Concepts and Cases. Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.



    Buch Dalrymple's Sales Management: Concepts and Cases PDF ePub

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    Competitive Strategy, by Michael E. Porter. New York: Free ~ and assimilate the concepts in both books by using Porter's case book (Porter, 1983). The case book provides details for most of the excellent examples which Porter uses in the other two books. The teaching manual, particularly, pres-ents an excellent "logic in process" and shows how Porter thinks through his ideas and how