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    Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

    Beschreibung Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable. Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R* Recognize the four types of buyers* Observe from the buyer's perspective, and adapt your message* Acknowledge the buyer's special wants and needs* Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!



    Buch Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable PDF ePub

    Roar! Get Heard in the Sales and Marketing Jungle: A ~ Subtitled "Get Heard in the Sales and Marketing Jungle," this slim volume of 210 pages records a series of (imaginary) dinner meetings between Lenny, who grew up in Livingston, NJ, went to public schools, eventually became a Hassid and follower of Chabad, and Ryan his non-practicing Christian friend and classmate from the "old days." Lenny went on to became a highly successful businessman .

    Roar! Get Heard in the Sales and Marketing Jungle im heise ~ Roar! Get Heard in the Sales and Marketing Jungle von Kevin Daum als eBook (PDF) erschienen bei Wiley für 14,99 € im Heise Shop.

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