Beschreibung "This Business has Legs" How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story: How I Used ... to Create the$100,000,000 ThighMaster Craze. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."--Bob Rice Pet Rock Promoter"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."--Steve Dworman Publisher, Infomercial Marketing Report"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!
"This Business has Legs" How I Used Infomercial Marketing ~ "This Business has Legs" How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story: How I Used . to Create the$100,000,000 ThighMaster Craze (Englisch) Taschenbuch – 14. Mai 1996
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"This business has legs": How I Used Infomercial Marketing ~ by Peter Bieler · data of the paperback book . "This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
This Business Has Legs: How I Used Infomercial Marketing ~ This Business Has Legs: How I Used Infomercial Marketing to Create the $100 000 000 Thighmaster Craze : An Entrepreneurial Adventure Story. di Bieler Peter. Costas Suzanne., ed. John Wiley, 1996 [9780471147497], libro usato in vendita a Firenze da LIBRERIA CHIARI
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