Beschreibung Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion. A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
Living the brand : how to transform every member of your ~ Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing . Responsibility Nicholas Ind. Edition 2nd ed. Imprint London ; Sterling, VA : Kogan Page, 2004. Physical description iii, 219 p. : ill ; 24 cm. Available online At the library. SAL3 (off-campus storage) Stacks Request. Items in Stacks; Call number Status; HD69.B7 I533 .
Living the Brand: How to Transform Every Member of Your ~ Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion [Ind, Nicholas] on . *FREE* shipping on qualifying offers. Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your ~ Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion Gale virtual reference library Kogan Page Series: Author: Nicholas Ind: Edition: illustrated: Publisher: Kogan Page Publishers, 2004: ISBN: 0749441291, 9780749441296: Length: 219 pages: Subjects
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Abstrakte Markenwerte in konkretes Verhalten übersetzen ~ Ind, N. (2007): Living the Brand – How to Transform Every Member of Your Organization Into a Brand Champion, 3rd ed., London. Google Scholar Landy, F. J. (1989): Psychology of Work Behavior, 4 th ed., Pacific Grove: Brooks/Cole Publishing Company.
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