Beschreibung Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare. In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address: --The challenges of sustaining luxury--The importance of remaining rare--The artification of luxury--Why luxury should not delocalize--Adapting the luxury organization to the web--An exploration into consumers’ psychology of luxury prices--The distinct business models of luxury brands
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ~ In this book, renowned luxury and branding expert Jean-Noƫl Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
Kapferer on luxury : how luxury brands can grow yet remain ~ In this book, renowned luxury and branding expert Jean-Noƫl Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address:
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain ~ In this book, renowned luxury and branding expert Jean-Noƫl Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ~ In this book, renowned luxury and branding expert Jean-Noƫl Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ~ In this book, renowned luxury and branding expert Jean-Noƫl Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
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Kapferer on luxury : how luxury brands can grow yet remain ~ Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-NoĢĘ°l Kapferer, a world-renowned luxury analyst and co-author of the .
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain ~ Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare 240. by Jean-Noel Kapferer / Editorial Reviews. Paperback $ 39.95 . āThe importance of remaining rare āThe artification of luxury āWhy luxury should not delocalize āAdapting the luxury organization to the web āAn exploration into consumersā psychology of luxury prices āThe distinct business models of luxury brands .
The Luxury Strategy: Break the Rules of Marketing to Build ~ Jean-No l Kapferer is an expert on brand management. His book The New Strategic Brand Management is a key reference work for MBA programs worldwide. He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India.
Kapferer On Luxury How Luxury Brands Can Grow Yet Remain ~ grow yet remain rare pdf full ebook aprilfowler 031 read kapferer on luxury how free download kapferer on luxury how luxury brands can grow yet remain rare 074947436x by jean noel kapferer how luxury brands grow yet remain desirable joined concentrated luxury groups kapferer and tabatoni 2011 the brand uses noble and rare ingredients jean noel kapferer has recently published kapferer on luxury .
Luxury World: : BĆ¼cher ~ Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Jean Noel Kapferer . 4,4 von 5 Sternen 16. Taschenbuch. 26,99 ā¬ Luxury: A Rich History Giorgio Riello. 4,0 von 5 Sternen 2. Gebundene Ausgabe. 28,80 ā¬ Weiter. Kunden haben sich auch diese Produkte angesehen. Seite 1 von 1 Zum Anfang Seite 1 von 1 . Diese Einkaufsfunktion lƤdt weitere Artikel, wenn die Eingabetaste gedrĆ¼ckt .