Beschreibung Campaigns That Shook the World: The Evolution of Public Relations. Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion.Campaigns that Shook the World provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies, and provides an accessible account of modern PR and its interaction with cultural icons and newsworthy events.Casting an eye over a selection of thrilling developments in music, sport, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad.
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