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    On the Art of Writing Copy

    Beschreibung On the Art of Writing Copy. Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy.The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.



    Buch On the Art of Writing Copy PDF ePub

    On the Art of Writing by Arthur Quiller-Couch - Free Ebook ~ On the Art of Writing Lectures delivered in the University of Cambridge 1913-1914 Language: English: LoC Class: PE: Language and Literatures: English: Subject: English language -- Rhetoric Subject: English language -- Style Subject: English language -- Rhetoric -- Study and teaching -- England -- Cambridge Subject: Creative writing (Higher .

    Download eBook ~ On the Art of Writing: Lectures Delivered ~ Download PDF On the Art of Writing: Lectures Delivered in the University of Cambridge 1913-1914 (Paperback) Authored by Arthur Quiller-couch Released at 2016 Filesize: 6.31 MB To open the PDF file, you will want Adobe Reader computer software. If you do not have Adobe Reader already installed on your computer, you can download the installer and instructions free from the Adobe Web site. You .

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    Copywriting 101: How to Craft Compelling Copy ~ Copywriting 101 is a free online copywriting course designed to help both novice and veteran copywriters improve their copywriting skills. Learn all the best copywriting tips and techniques you’ll need to start writing compelling content that outperforms the competition every time.

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    Copywriting – werbewirksam schreiben / textbroker ~ Copy ist der englische Fachbegriff fĂŒr einen Werbetext. Das wesentliche Merkmal eines Werbetextes ist natĂŒrlich das Ziel, Kunden dafĂŒr zu gewinnen, ein Produkt zu kaufen oder schlicht die Reputation eines Unternehmens zu unterstĂŒtzen. Damit Werbetexte diese Funktionen erfĂŒllen, orientieren sich Copywriter vor allen an psychologischen Erkenntnissen. Copywriting ist die Kunst, Content zu .

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