Beschreibung The Levitan Pitch. Buy This Book. Win More Pitches.. The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit:You will win more new clients.In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency’s bottom-line that comes from the cost of participating in four-month agency searches and funding an agency’s annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising’s “The Worst Advertising Pitch Ever”. Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency’s chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client’s mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs.Chapter Four delivers the list of “The 12 Deadliest Presentation Mistakes”. These are identified pitch killers that come from my personal experience and the experiences of agency CEO’s, clients, and search consultants. The accompanying cartoons wouldn’t be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies.In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don’t take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A’s, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table.Finally, I’ve included insights about all too common agency pitch mistakes from 16 of the world’s leading search consultants.I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
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The Levitan Pitch. Buy This Book. Win More Pitches. by ~ The Levitan Pitch. Buy This Book. Win More Pitches. by Peter Levitan (2014) Paperback / / ISBN: / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
The Levitan Pitch. Buy This Book. Win More Pitches.: Peter ~ The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category .
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The Levitan Pitch Buy This Book Win More Pitches [PDF ~ the levitan pitch buy this book win more pitches Aug 24, . hepburn ed maudlin andrew isbn 9780988311923 kostenloser versand fur alle bucher the levitan pitch buy this book win more pitches english edition ebook levitan peter de kindle shop the levitan pitch buy this book win more pitches is the definitive how to guide for every advertising design digital and pr agency that wants to .
The Advertising Agency Pitch Playbook - Peter Levitan & Co. ~ The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive âHow Toâ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts). Yogi. âBaseball is ninety percent mental and the other half is physical.â â Yogi Berra. I love this .
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Buy This Best Selling Book To Win - Peter Levitan & Co. ~ After reading his book, The Levitan Pitch. Buy This Book. Win More Pitches. I believe him. Heâs an industry veteran who has pitched and won all kinds of major accounts for major agencies, and heâs currently writing and training the next generation of agencies. If youâre trying to figure out how to win more business (and who isnât?), this is just for you.â
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: The Levitan Pitch. Buy This Book. Win More ~ The Levitan Pitch. Buy This Book. Win More Pitches. - Kindle edition by Levitan, Peter. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Levitan Pitch. Buy This Book. Win More Pitches..
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The Levitan Pitch Buy This Book Win More Pitches [EBOOK] ~ ed maudlin andrew isbn 9780988311923 kostenloser versand fur alle bucher the levitan pitch buy this book win more pitches english edition ebook levitan peter de kindle shop the levitan pitch buy this book win more pitches is the definitive how to guide for every advertising design digital and pr agency that wants to increase its odds of winning new accounts based on 30 years of pitching .
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The Levitan Pitch. Buy This Book. Win More Pitches. Quotes ~ 4 quotes from The Levitan Pitch. Buy This Book. Win More Pitches.: âPractically every consultant, or 96% of the sample, pointed to âchemistryâ as the key.
Communication Skills: How To Master The Art Of Sales ~ But all too often you see that pushy salesman that approaches the sales pitch like a race that he or she needs to win. This kind of approach will only hurt your success. A great sales pitch requires subtlety, patience, and meticulous precision. Itâs definitely not easy to master but thatâs good news. If it was easy, everyone would be doing it and you would have a lot more competitors to .
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Perfect Pitch: The Art of Selling Ideas and Winning New ~ Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) / Steel, Jon / ISBN: 9780471789765 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Pitch Anything: An Innovative Method for Presenting ~ Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal / Klaff, Oren, Klaff, Oren / ISBN: 9781501211751 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .