Beschreibung Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999. Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur’s selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays―one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller―and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.
Full version Do You Compute: Selling Tech from the Atomic ~ By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more.Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university .
Do You Compute? Tech Ads From the Atomic Age to Y2K ~ Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur’s selection of graphic gems culled from museums, university archives and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a .
Do You Compute: Selling Tech from the Atomic Age to the ~ Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999 [Mungia, Ryan, Heller, Steven] on . *FREE* shipping on qualifying offers. Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999
Do You Compute? Selling Tech from the Atomic Age to the ~ Covering the years 1950 to 1999, Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug compiles the most memorable tech (specifically computer) advertising of the 20th century. A survey o…
Do You Compute?: Selling Tech from the Atomic Age to the ~ Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur s selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a .
Do You Compute? : Selling Tech from the Atomic Age to the ~ Find many great new & used options and get the best deals for Do You Compute? : Selling Tech from the Atomic Age to the Y2K Bug 1950-1999 by Ryan Mungia (2019, Hardcover) at the best online prices at eBay! Free shipping for many products!
Do You Compute? ~ Selling Tech from the Atomic Age to the Y2K Bug. Ryan Mungia and Steven Heller’s new book examining classics of advertising across the modern computer age is a satisfying, hefty tome with more than 350 full-color photographs and illustrations — and it weighs about four times as much as your laptop. More than a history of computing itself, Do You Compute? traces the evolution of the .
Antenne Books ~ Do You Compute? : Selling Tech from the Atomic Age to the Y2K Bug 1950-1999. £39 Hat & Beard Press Akiko Stehrenberger Akiko Stehrenberger Akikomatic: The Work of Akiko Stehrenberger. £39 Hat & Beard Press Ian Kenneth Bird Ian Kenneth Bird Studio Series No. 1 Henry Kitcher .
Best Sellers: The most popular items in ~ Do You Compute?: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999 Ryan Mungia. Hardcover. £39.00 #37. Mid-Century Ads: BU (Bibliotheca Universalis) Steven Heller. 4.3 out of 5 stars 45. Hardcover. £13.99 #38. Hegarty on Advertising: Turning Intelligence into Magic John Hegarty. 4.7 out of 5 stars 54. Hardcover. £14.23 #39. Ogilvy on Advertising in the Digital Age Miles Young. 4.3 .
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5 design things to do: Feb 13 - 19 / KCRW ~ Selling Tech from the Atomic Age to through the Y2K Bug, 1950-1999": Talk by author Ryan Mungia . It's almost impossible to imagine, but there was a time - no too long ago - when computers meant very little to the general public. Magazine ads and marketing brochures for the unwieldy machines first targeted aerospace and engineering companies, but after the invention of the microchip in the .
Gareth Halfacree / Journalist For Hire ~ Finally, Do You Compute? is a book which looks not at the history of computing but at the history of selling computing – specifically, as the subtitle makes clear, “from the Atomic Age to the Y2K bug.” Put together by Ryan Mungia and Steven Heller, the book is a fantastic chronological walk through the shift in computers being for governments and big businesses to any businesses and .
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