Beschreibung The Arab World Unbound: Tapping into the Power of 350 Million Consumers. An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.* Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets* Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations* Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces* Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.
The Arab World Unbound: Tapping into the Power of 350 ~ The Arab World Unbound: Tapping into the Power of 350 Million Consumers. Vijay Mahajan. ISBN: 978-1-118-07451-0 August 2012 Jossey-Bass 432 Pages. E-Book. Starting at just $25.99. Print. Starting at just $39.95. E-Book. $25.99. Hardcover. Out of stock. $39.95. Read an Excerpt Table of Contents (PDF) Chapter (PDF) Index (PDF) Download Product Flyer Download Product Flyer. Download Product Flyer .
The Arab World Unbound (eBook, PDF) - bücher ~ An experts guide to exploring business opportunities in theburgeoning Arab marketplace This groundbreaking book reveals the myriad opportunitiespresented by the Arab Worlds market of 350 million consumers, whocollectively wield the ninth-largest economy in the world.
The Arab World Unbound: Tapping into the Power of 350 ~ The Arab World Unbound also describes how technology has reshaped the ways the Arab world works and communicates, and it looks at the astonishing impact media, entertainment, and the arts have had on the region, its consumers, and the companies trying to reach them. Finally, Mahajan considers the Arab diaspora and its influence around the world and within the region itself.
The Arab World Unbound: Tapping into the Power of 350 ~ Chapter 2 The Diversity of the Arab World While consumers in the Arab countries share many common bonds, the rich variety of cultures and beliefs in the region makes for … - Selection from The Arab World Unbound: Tapping into the Power of 350 Million Consumers [Book]
The Arab World Unbound: Tapping into the Power of 350 ~ Chapter 1 Drinking Red Bull in Dahiyeh The Arab world is home to more than 350 million consumers. Despite the outside stereotypes that paint the region in a negative light, … - Selection from The Arab World Unbound: Tapping into the Power of 350 Million Consumers [Book]
The Arab World Unbound Tapping into the Power of 350 ~ The Arab World Unbound Tapping into the Power of 350 Million Consumers. Autor: Vijay Mahajan; Narrador: Brett Barry; Editora: Gildan Audio; Duração: 10:40:34; Adicionar à estante . Ouvir. preview. preview. Experimente 7 dias Grátis Promoção válida para novos usuários. Após 7 dias, será cobrado valor integral. Cancele quando quiser. Sinopse. This groundbreaking book reveals the myriad .
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Vijay Mahajan, “The Arab World Unbound: Tapping into the ~ In The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Jossey-Bass, 2012), Vijay Mahajan, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market. As part of his research for the book he talked to everyone from CEOs of multinational corporations to small-town shop owners. Mahajan’s book shows the tremendous business potential in the Arab world, and explains what must be done to capitalize on it .
Vijay Mahajan (academic) - Wikipedia ~ The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass. Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co. Selected publications. Chitturi, Ravindra, Rajagopal Raghunathan, and Vijay Mahajan. "Delight by design: The role of hedonic versus utilitarian benefits." Journal of .
Vijay Mahajan - manager magazin ~ ist Professor für Betriebswirtschaft an der McCombs School of Business der University of Texas in Austin. Er ist Autor von "The Arab World Unbound: Tapping into the Power of 350 Million Consumers".
Den arabischen Konsumenten verstehen - manager magazin ~ ist Professor für Betriebswirtschaft an der McCombs School of Business der University of Texas in Austin. Er ist Autor von "The Arab World Unbound: Tapping into the Power of 350 Million Consumers".