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    Insight Selling: Surprising Research on What Sales Winners Do Differently

    Beschreibung Insight Selling: Surprising Research on What Sales Winners Do Differently. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller--the insight seller--is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.



    Buch Insight Selling: Surprising Research on What Sales Winners Do Differently PDF ePub

    Insight Selling: Surprising Research on What Sales Winners ~ Insight Selling: Surprising Research on What Sales Winners Do Differently (English Edition) eBook: Schultz, Mike, Doerr, John E., Rackham, Neil: : Kindle-Shop

    Insight Selling: Surprising Research on What Sales Winners ~ In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 Connect .

    Insight Selling: Surprising Research on What Sales Winners ~ In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs .

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    Sales - How Buyers Buy and Four Ways You Can Help Them ~ We published the results in our new book, Insight Selling: Surprising Research on What Sales Winners Do Differently. Seven factors rose to the top as those that most separate winners from second-place finishers. These are what tipped the scales in favor of the selected provider: Although those factors directly relate to what the seller did during the sales process, there are four core ways .

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