Beschreibung Getting Multi-Channel Distribution Right. Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace--rather than the process of designing a distribution channel from scratch--it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice.* Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners.* Integrates across physical and digital, independent and company-owned, routes to market.* Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them.* Provides tools and frameworks for how much distribution coverage is required and where.* Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict.* Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you'll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Multi-Channel-Distribution - GRIN ~ Multi-Channel-Distribution. Aktuelle Herausforderungen im Vertrieb und in der Logistik - BWL - Bachelorarbeit 2017 - ebook 29,99 € - GRIN
Getting Multi-Channel Distribution Right: Kusum L ~ Manage channel conflict and preserve power in the new channel ecosystem Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for .
Wiley Getting Multi-Channel Distribution Right 978-1-119 ~ Getting Multi-Channel Distribution Right Kusum L. Ailawadi, Paul W. Farris Hardcover 978-1-119-63288-7 April 2020 $45.00 DESCRIPTION Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It .
Getting Multi-Channel Distribution Right: Ailawadi, Kusum ~ Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.
Full E-book Getting Multi-Channel Distribution Right Best ~ It presents metrics, tools, and frameworks with the goal of helping suppliers select the right type and intensity of physical and online distribution coverage. Finally, Part III focuses on aligning the marketing mix to manage distribution on an ongoing basis. It covers decisions about product line, pricing, promotion, and other pull and push activities that can be used, in the language of .
Getting Multi-Channel Distribution Right ~ Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.
Full version Getting Multi-Channel Distribution Right ~ It presents metrics, tools, and frameworks with the goal of helping suppliers select the right type and intensity of physical and online distribution coverage. Finally, Part III focuses on aligning the marketing mix to manage distribution on an ongoing basis. It covers decisions about product line, pricing, promotion, and other pull and push activities that can be used, in the language of .
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Der Multi-Channel Vertrieb - Hausarbeiten ~ Der Multi-Channel Vertrieb. Vor- und Nachteile aus Hersteller- und Kundensicht - BWL - Hausarbeit 2017 - ebook 14,99 € - Hausarbeiten
Multi-Channel-Distribution im Tourismus - GRIN ~ Multi-Channel-Distribution im Tourismus - Tourismus / Sonstiges - Hausarbeit 2006 - ebook 12,99 € - GRIN
GRIN - Multi Channel Distribution am Beispiel der ~ Multi Channel Distribution am Beispiel der Reiseveranstalter TUI und Thomas Cook - Tourismus / Sonstiges - Hausarbeit 2006 - ebook 8,99 € - GRIN
Multi-Channel-Vertrieb - GRIN ~ Multi-Channel-Vertrieb. Chancen und Risiken des Vertriebs über das Internet - BWL / Handel und Distribution - Hausarbeit 2014 - ebook 11,99 € - GRIN
How to Get Your Book Distributed: What Self-Published ~ A self-published author can quickly get their print and ebook distributed to the most important online retailers by using just a couple services, all of which have no or very low upfront costs. Don’t be fooled by expensive self-publishing packages that claim to distribute your book to thousands of outlets. Today, the most critical distribution is within the reach of each individual author at .
Der Multi-Channel Vertrieb - GRIN ~ Der Multi-Channel Vertrieb. Vor- und Nachteile aus Hersteller- und Kundensicht - BWL / Handel und Distribution - Hausarbeit 2017 - ebook 14,99 € - GRIN
Multi-Channel-Marketing: Grundlagen - Instrumente ~ Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse / Wirtz, Bernd W. / ISBN: 9783658033446 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Multichannel-Retailing: Marketing in Mehrkanalsystemen des ~ Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels (German Edition) [Schröder, Hendrik] on . *FREE* shipping on qualifying offers. Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels (German Edition)
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GRIN - Multi-Channel-Marketing - Chancen und Risiken des ~ Multi-Channel-Marketing - Chancen und Risiken des Vertriebs über das Internet - BWL - Hausarbeit 2011 - ebook 14,99 € - GRIN
Ebook Distribution: The Complete Guide for New Authors ~ Ebook distribution is a complex, ever-evolving topic. Every year, new retailers open their gates, while existing ones close. To make authors’ lives easier, we’ve compiled everything you need to know about ebook distribution in this guide — which we religiously update every year to make sure that all the information in it is up to date.
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Multi-Channel-Distribution - im Gründerlexikon erklärt ~ Als Multi-Channel-Distribution wird die von vielen Unternehmen genutzte Möglichkeit zum Vertrieb ihrer Produkte über verschiedenartige Absatzwege bezeichnet. Den meisten Unternehmern bietet Multi-Channel-Distribution die Gelegenheit, ihre Zielgruppen auf mehreren Wegen zu erreichen. Nur wenige Leistungen oder Produkte, wie beispielsweise auf besonders hochpreisigen Einzelanfertigungen .
Kundenmanagement im Multi-Channel-Vertrieb. Strategien und ~ Kundenmanagement im Multi-Channel-Vertrieb. Strategien und Werkzeuge für die konsequente Kundenorientierung / Biesel, Hartmut H. / ISBN: 9783409118972 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Distributionspolitik – Wikipedia ~ Die Distributionspolitik (auch Distributions-Mix, Distribution Policy oder Place innerhalb des Marketing-Mix; von lateinisch distributio ‚Verteilung‘) gestaltet innerhalb des Marketing alle Entscheidungen und Vertriebsaktivitäten auf dem Weg eines Produktes oder einer Dienstleistung vom Anbieter zum Kunden oder Anwender. Dabei unterscheidet man zwischen dem logistischen (Transport und .
Multi-Channel-Distribution - Wirtschaftslexikon ~ Unter Multi-Channel-Distribution oder multipler Distribution wird der parallele Einsatz mehrerer AbÂsatzkanäle durch ein Unternehmen verstanden (Polydistribution). Die zentralen Problemstellungen im Rahmen der Multi-Channel-Distribution bestehen in der Auswahl, der Gestaltung, der Steuerung, der Abgrenzung und der Koordination der Absatzkanäle. Die Ziele liegen insbesondere (1) in der Errei .