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A Framework for Marketing Management, Global Edition ~ Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition .
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A framework for marketing management : Philip Kotler ~ A framework for marketing management by Philip Kotler. Publication date 2009 Topics Marketing -- Management Publisher Pearson Prentice Hall Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive Language English. Access-restricted-item true Addeddate 2014-10-20 16:37:20.218766 Bookplateleaf 0002 Boxid IA1139423 Camera .
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Kapitel 1 Grundlagen Marketing - Marius ~ • Marketing / Marketing-Management = Marktorientierte Unternehmensführung Basis: Analyse der Bedürfnisse, Wünsche, Probleme und Präferenzen von Nachfragern • Absatz = Betriebliche Grundfunktion, die ausdrückt, dass sich der Betriebszweck nicht mit der Produktion, sondern erst mit der marktmäßigen Leistungsverwertung erfüllt. Grundlagen und Konzepte des Marketing - Vom Absatz zum .
Grundlagen des Marketingmanagements - Einführung in ~ Der Leser erhält eine systematische Einführung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing. Christian Homburg vermittelt Studierenden und Praktikern in anschaulicher und kompakter Weise die Grundlagen des Marketingmanagements. Aufbau und Inhalt des Buches orientieren sich
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Marketing-Management - Pearson Studium ~ Seine Bücher, allen voran Marketing-Management, gelten alle als Standards in der Lehre und Praxis. Er ist Professor für Internationales Marketing an der Kellogg School of Management, Northwestern University. Philip Kotler hat zahlreiche führende Unternehmen in den USA und weltweit in puncto Marketingstrategie beraten. Philip Kotler wurden von mehreren Hochschulen zahlreiche Ehrendoktortitel .