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    A Framework for Marketing Management

    Beschreibung A Framework for Marketing Management. For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.



    Buch A Framework for Marketing Management PDF ePub

    A Framework for Marketing Management, Global Edition ~ For graduate and undergraduate courses in marketing management.  A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for .

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    A framework for marketing management : Philip Kotler ~ A framework for marketing management by Philip Kotler. Publication date 2009 Topics Marketing -- Management Publisher Pearson Prentice Hall Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive Language English. Access-restricted-item true Addeddate 2014-10-20 16:37:20.218766 Bookplateleaf 0002 Boxid IA1139423 Camera .

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    Marketing-Management - Pearson Studium ~ Seine Bücher, allen voran Marketing-Management, gelten alle als Standards in der Lehre und Praxis. Er ist Professor für Internationales Marketing an der Kellogg School of Management, Northwestern University. Philip Kotler hat zahlreiche führende Unternehmen in den USA und weltweit in puncto Marketingstrategie beraten. Philip Kotler wurden von mehreren Hochschulen zahlreiche Ehrendoktortitel .