Beschreibung Key Marketing Metrics: The 50+ metrics every manager needs to know. "Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation "50+ metrics crackles like new money...this is the best marketing book of the year." Updated version of Strategy + Business "2006 Best Books in Marketing award winner" WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, "If you can't measure it, you can't manage it." Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and "double jeopardy."
Key Marketing Metrics: The 50+ metrics every manager needs ~ Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.
Marketing Metrics: 50+ Metrics Every Executive Should Master ~ pendium of the metrics you really need to know, . Marketing metrics : 50+ metrics every executive should master / Paul Farris .[et al.]. p. cm. Includes bibliographical references and index. ISBN 0-13-187370-9 (hardback : alk. paper) 1. Marketing research. 2. Marketing—Mathematical models. I. Farris, Paul. HF5415.2.M35543 2006 658.8'3—dc22 2005031114 Editor: Yoram (Jerry) Wind .
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Marketing Metrics: The Definitive Guide to Measuring Marketing ~ Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. Includes bibliographical references and index. ISBN 978-0-13-705829-7 (hbk. : alk. paper) 1. Marketing research. 2. Marketing—Mathematical models. I. Farris, Paul. HF5415.2.M35543 2010 658.8’3—dc22 2009040210. We dedicate this book to our students, colleagues, and consulting clients who convinced us that a .
70+ Metrics Every Marketer Needs to Know ~ Key marketing metrics every marketer should measure. Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets month .
Top Marketing KPIs that Every B2B Company Needs to Track ~ Every B2B marketing campaign should have KPIs associated with its marketing strategies, because these are the metrics that will help keep your business goals in place. If you can track all your strategies, you'll know which initiatives are working (so you can double down on them) and which are not working (so you can improve, change or remove them).
KPI / Key Performance Indicator Library ~ Before you dive in, however, please remember that this library should be a great starting point but you will need to customise some of the KPIs to make the relevant to your needs and you will require additional KPIs (such as specific industry benchmarks), that you won’t find in any generic metrics library. The key is to start with YOUR .
Web analytics - Wikipedia ~ Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a process for measuring web traffic, but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.Web analytics applications can also help companies measure the results of .
Operational Metrics & KPI Examples: Meaning & Business Tips ~ Metrics Meaning In Business - Key Takeaways. We have presented the key metrics definition, focused on operations management metrics, and delivered visual examples followed by their interconnectivity in certain use cases. Now you have the means to select from multiple examples of metrics, adjust based on your function in a company, and create an .
Key Performance Indicators & Metrics ~ Modern business metrics are vastly different from the static, backwards-looking KPIs of yesteryear. On this topic page you can find many relevant articles and case studies that will give you a state-of-the-art overview of subjects such as KPIs, Key Performance Questions, BI Dashboards, and Performance Reporting.
Marketing Metrics: The Definitive Guide to Measuring ~ Marketing Metrics: The Manager's Guide to Measuring Marketing Performance Paul Farris. 4.5 out of 5 stars 49. Hardcover. $46.38. Law for Architects: What You Need to Know Robert F. Herrmann. 4.7 out of 5 stars 58. Hardcover. $27.33. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Mark Jeffery. 4.5 out of 5 stars 126. Hardcover. $23.99. Marketing Metrics: 50+ Metrics .
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The 75 KPIs Every Manager Needs To Know ~ The 75 KPIs Every Manager Needs To Know Published on September 5, 2013 September 5, 2013 • 3,518 Likes • 565 Comments
7 KPIs for Construction to Maximize Project Performance ~ These metrics can also be applied to measure how companies stand against others in their given industry. In Manufacturing, for example, an industry similar to construction, KPIs for construction are often used to optimize processes and set standards for comparison.
Marketing Metrics: The Definitive Guide to Measuring ~ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand .
18 Essential Digital Marketing Metrics to Measure / BuildFire ~ Technical Questions Everything you need to know from a technical perspective about BuildFire. . and not every metric is relevant to your marketing plan. That said, there are a few key metrics in three broad categories (traffic, conversions, and revenue) that are universally applicable to judging your digital marketing success. Here are 18 important digital marketing metrics to watch. BONUS .
The 9 Essential Sales Metrics Every Team Should Track to ~ 9 Sales Metrics You Need to Start Tracking Today 1. Time Spent Selling . There are few things more valuable than your sales reps’ time – so it’s critical that you know how they’re using it. Of all the activities and stages in your sales process, what are the biggest time-sucks? For example, lead generation might be eating up your sales reps’ schedules. Since many reps struggle to .
Performance indicator - Wikipedia ~ A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. Often success is simply the repeated, periodic achievement of some levels of operational goal (e.g. zero defects, 10/10 customer satisfaction .
What are business metrics? Definition and Examples ~ Business Metrics Definition. A Business Metric is a quantifiable measure that is used to track and assess the status of a specific business process. It's important to note that business metrics should be employed to address key audiences surrounding a business, such as investors, customers, and different types of employees, such as executives and middle managers.
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The Mom Test: How to talk to customers & learn if your ~ You need to get to facts and the truth of their problems, not their opinions about your solution. This is not a long book but I feel what is here is padded. The more I read, the less involved I was. There is a lot to learn from the book but I feel there is also a lot that could be in here that is missing. You need more structure to your questions.
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