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    Sales Genius: 40 Insights From the Science of Selling (Science of Success)

    Beschreibung Sales Genius: 40 Insights From the Science of Selling (Science of Success). The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself.In Sales, conventional wisdom often says one thing while research says another. Sales Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson.Quick to read and intensely practical, this book will bring a little sales genius into your day.'Fascinating insights that explode some of the myths around sales, sales management and sales strategy' Phil Jesson, Academy for Chief Executives'What a great read... An insightful look at the world of sales' Anthony Stears, The Telephone Assassin 'As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter' Andrew Docker, Andrew Docker Associates



    Buch Sales Genius: 40 Insights From the Science of Selling (Science of Success) PDF ePub

    Graham Jones - Internet Speaker - Professional Speaker ~ Sales Genius: 40 insights from the science of selling. This book demonstrates that so much of what you have been told about selling is wrong. The book looks at scientific research into the selling process and reveals why much that sales people have been told is simply not true. In this book you will discover:

    The Power of the Challenger Sales Model - Smarter With Gartner ~ The insight Challengers provide sets the selling organization apart from others and has the largest impact on customer loyalty. Our research found that a company’s brand, products and services, and pricing are no longer the main drivers behind customer purchase decisions. Instead, the greatest differentiator between B2B sellers is the sales experience. Challengers are most effective at .

    Unlocking the power of data in sales / McKinsey ~ Cross-selling mattered and was a stronger driver of customer loyalty than price changes. Each regional sales manager swiftly found a list of at‐risk customers on his or her desk with guidance on how to engage each one to ensure they stayed loyal. Armed with these insights, the company reduced churn by 25 percent. 4. Get the right price.

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