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    Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

    Beschreibung Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.Here’s the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be Done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson—you’ll want to help people make progress.



    Buch Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress PDF ePub

    Demand-Side Sales 101: Stop Selling and Help Your ~ Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales. Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson—you’ll want to help .

    Demand-Side Sales 101: Stop Selling and Help Your ~ Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. I was drawn to this book when I saw Jason Fried of Basecamp and Hey had written the forward, and, while reading in his forward an anecdote about his experience selling sneakers. Erik van Mechelen. Writer: fiction, nonfiction, poetry. More posts by Erik van Mechelen. Erik van Mechelen. 30 Sep 2020 • 3 min read. I was .

    Demand-Side Sales 101: Stop Selling and Help Your ~ Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives--demand-side sales. Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson--you'll want to help people .

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