Beschreibung Lovemarks: The Future Beyond Brands. RO20149641. THE FUTURE BEYOND BRANDS - LOVERMARKS. 2004. In-4. Cartonnage d'éditeurs. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 219 pages. Nombreuses photos en couleurs, dans le texte et hors texte.. . . . Classification Dewey : 300-SCIENCES SOCIALES
Lovemarks: The Future Beyond Brands - Roberts, Kevin ~ Lovemarks: The Future Beyond Brands / Roberts, Kevin, Lafley, A. G. / ISBN: 9781576872703 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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By Brian Sheehan ~ Lovemarks: the future beyond brands by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, in 2004. That book had a big impact on marketing and advertising. But it has not been without controversy. According to Martin Bihl, erstwhile book review editor at Advertising Age, Lovemarks is still âone of the most polarizing books in modern advertising.â Many people love it for revealing what .
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(PDF) Analysis of Psychological Aspects of Lovemarks Formation ~ Robert's Love/Respect Axis. Adapted from: Roberts (2004). Lovemarks: the future beyond brands. New York: Power House books. Credits: Johnathan Dos Santos
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