Beschreibung Priceless: Turning Ordinary Products into Extraordinary Experiences. A tactical guide to enhancing any product or service with value-adding experiences Shows the value of creating extraordinary customer experiences and offers ways to implement experience-based marketing strategies. Valuable addition to the literature: Picks up where The Experience Economy leaves off by taking experience out of the classroom and into the trenches. Tactical approach: Offers valuable frameworks to help readers understand how they can create a better experience for their customers and add value to their products. For example, the Experience Engagement Process provides companies with a system to evaluate how well their offering aligns with customer expectations, and the Four Components of Experience presents building blocks for creating an experience-focused marketing strategy.
Priceless: Turning Ordinary Products into Extraordinary ~ Priceless: Turning Ordinary Products into Extraordinary Experiences / Lasalle, Diana, Britton, Terry A. / ISBN: 9781578517466 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Building Great Customer Experiences (Beyond Philosophy ~ For example, you'd think that a book about "Building Great Customer Experience" would at least define "customer experience." But no--the authors say that people are usually better off figuring this out for themselves. You'll be much happier, for example, with Lasalle and Britton's (2003) Priceless: Turning Ordinary products into Extraordinary Experiences.
The Starbucks Experience: 5 Principles for Turning ~ The Starbucks Experience examines the inner workings of a company that has taken an ordinary, even mundane, product and transformed it into extraordinary business success. This inside look at Starbucks has led to the identification of five key principles that are the foundation of Starbucks greatness. These are presented in the chapters that follow—precepts that can truly enhance and expand .
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