Beschreibung The Invisible Grail: In Search of the True Language of Brands. The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element  the holy grail  that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest  using the power of words.
The Invisible Grail: In Search of the True Language of ~ The invisible grail: in search of the true language of brands was published in the UK in March 2003, has just been published in the USA and is already in its second edition. In November Profile Books published the Economist Guide to Brands and Branding, jointly edited with Rita Clifton. JohnĂÂżs latest book My sisterĂÂżs a barista: How they made Starbucks a home from home has just been .
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The Invisible Grail by John Simmons (Hardback, 2003) for ~ item 1 The Invisible Grail: In Search of the True Language of Brands, Simmons, John, Us 1 - The Invisible Grail: In Search of the True . item 2 The Invisible Grail: In Search of the True Language of Brands By John Simmons 2 - The Invisible Grail: In Search of the True Language of Brands By John Simmons. AU $11.75 +AU $5.49 postage. No ratings or reviews yet. Be the first to write a review .
John Simmons / LibraryThing ~ The Invisible Grail: In Search of the True Language of Brands 21 copies. My Sister's a Barista: How They Made Starbucks a Home Away from Home⌠18 copies. From Here to Here: Stories Inspired by London's Circle Line (Editor) 12 copies. Common Ground: Around Britain in 30 Writers 11 copies. Dark Angels: How Writing Releases Creativity at Work 7 copies. The Starbucks Story: How the brand changed .
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