Beschreibung Analytical Marketer: How to Transform Your Marketing Organization. How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.
The Analytical Marketer: How to Transform Your Marketing ~ Hi Iâm Douglas Burdett, host of The Marketing Book Podcast and Iâd like to tell you about the book "The Analytical Marketer: How to Transform Your Marketing Organization" by Adele Sweetwood. Itâs no surprise to most marketers and business people that marketing has gone from Mad Men to Math Men (and Women). So while marketers may be .
The Analytical Marketer: How to Transform Your Marketing ~ From The Analytical Marketer. Full book available for purchase here. 12 THE ANALY TICAL MARKE TER sophistication of the customers and their expectations have all shifted. And itâs just going to get more complex and more challenging for all of us. We have to get smarter about how we go about our mar-keting efforts; itâs simply not good enough to rely on our gut feelings anymore. We need .
The Analytical Marketer: How to Transform Your Marketing ~ The Analytical Marketer provides critical insight into the changing marketing organizationâdigital, agile, and analyticalâand the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the authorâs firsthand experience of transforming a marketing organization from âartâ to âart and science.â
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âThe Analytical Marketer - The Marketing Journal ~ October 4, 2016. Adele Sweetwood is head of global marketing at SAS, and the author of The Analytical Marketer: How to Transform your Marketing Organization. The book provides critical insight into the changing marketing organizationâdigital, agile, and analyticalâand the tools for reinventing it. This book is based on the authorâs firsthand .
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