Beschreibung How to Eat Fish 'n Chips: A Guide to Demolishing Mediocrity and Winning Customers with Wow Experiences, No Matter What Business You’re In.. Mediocrity is the silent enemy that's destroying the restaurant & retail categories. ‘How to Eat Fish 'n Chips’ is a guide to destroying the silent enemy and win customers over through memorable experiences and stories. You'll learn the impact of Wow and how it is the big differentiator that sets you apart from others. Wow is the main ingredient that demolishes mediocrity. Joel Cohen, the Wizard of Wow, says, "Wow the hell out of everything you do. And by doing so, you’ll demolish mediocrity, and win over fickle, ‘love-starved’ customers.This idea-packed book is a stimulating, common-sense read, especially in today's world of "keyboard marketing" that will make an impact on you and your business immediately. Cohen is blunt though - you are the captain of your ship and to run a successful business starts with you. You need to be unstoppable and provide customers with memorable experiences, so they walk away talking about you and remembering you. ‘How to Eat Fish 'n Chips’ challenges you to ask, "Where's the Creativity; where's the showtime?" And in a microcosm of all that's 'average,' Cohen ponders why every restaurant serves the same old mints. If every restaurant and retail store is doing the same thing, then the customer doesn't notice you. You're bland. It's time to give some customer-love.Restaurants and retailers are missing glaring opportunities. For example, there are a million dollars of potential income in that moving van you see in your neighborhood. Cohen asserts that you've got to be a little nuts - you've got to scream to be heard to get noticed above and beyond the online and traditional noise and advertising clutter. You'll find several ways to do that - ways to out-smart the competition who's got the big bucks. Your order of ‘How to Eat Fish 'n Chips’ can be wrapped up in simple example: Dunkin' Donuts and Krispy Kreme. One focuses on service, and the other focuses on an emotional experience. In another way, ask yourself this: when the restaurant server brings you the check in one of those fake leather folders supplied by a credit card company, when was the last time you said, "Wow, this is a great leather folder!" You get the point. You can be like everyone else (bland and boring), or you can make a memorable impact. If you've chosen to make the impact, then 'How to Eat Fish 'n Chips' and you've enlisted to demolish the silent enemy of mediocrity.
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