Beschreibung Copywriting: Successful Writing for Design, Advertising and Marketing. Die neue, erweiterte Ausgabe des erfolgreichen Titels lehrt die Kunst, schnell und effektiv gute Texte für digitale Medien, Branding, Werbung, Direktmarketing, Kataloge, Zeitschriften und interne Kommunikation zu schreiben.Mit Übungen und aktuellen Beispielen, Fallstudien und Interviews mit führenden Werbetextern.
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Copywriting 101: The Beginner's Guide to Copy ~ Copywriting is the art of writing text for marketing purposes. Itâs designed to sell your products or services while establishing a voice for your brand. The main intention of copywriting is to persuade people to take a particular action, whether itâs purchasing, signing up for something, or any other type of conversion. Copywriting comes in many different formsâadvertisements, web pages .
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