Beschreibung Now Try Something Weirder: How to keep having great ideas and survive in the creative business. Leiden Sie unter einer kreativen Blockade? Manchmal ist dieLösung, ihr direkt ins Gesicht zu schauen. Möchten Sie Ihre Kundenbesser verstehen lernen und Ihre Ideen entsprechend vermittelnkönnen? Ihr kreatives Selbstvertrauen stagniert und Sie wissennicht, woher die nächste fulminante Idee kommen soll? Wer sagteigentlich, dass sie Ihre ‚Geschäftsgeheimnisse‘ für sich behaltenmüssen?Das Buch bietet Tipps und wertvolle Ratschläge für den Kreativenjeder Branche: 233 DO’s und DON’Ts von einem, der es wissen muss.Johnson macht den professionellen Ideensuchern Mut, unpopuläreEntscheidungen zu treffen und dennoch – oder gerade deswegen –erfolgreich zu sein.● Für alle Designer und kreativ Tätigen, die auf der Suche nachÜberlebensstrategien im alltäglichen Kreativ-Dschungel sind● Ein erfahrener Branchenkenner packt aus und lüftet bislangwohlgehütete Geheimnisse zum Umgang mit Kunden, zurUmsetzung kreativer Ideen und zur eigenen Positionierung amMarkt● Insiderwissen und neue Methoden
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