Beschreibung Priceless: The Hidden Psychology Of Value. In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
Priceless: The Hidden Psychology Of Value - Poundstone ~ In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so .
Hill and Wang: Priceless: ebook jetzt bei Weltbild ~ In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate âfairâ prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasnât taken long for marketers to apply these findings. âPrice consultantsâ advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople .
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Priceless: The Hidden Psychology of Value by William ~ Priceless: The Hidden Psychology of Value by William Poundstone (2011-06-01) / William Poundstone / ISBN: / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
Priceless: ebook jetzt bei Weltbild als Download ~ In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional .
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