Beschreibung Baked In: Creating Products and Businesses That Market Themselves. The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Baked In: Creating Products and Businesses That Market ~ Baked In: Creating Products and Businesses That Market Themselves / Bogusky, Alex, Winsor, John / ISBN: 9781932841466 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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Baked In: Creating Products and Businesses That Market ~ Baked In: Creating Products and Businesses That Market Themselves - Kindle edition by Bogusky, Alex, Winsor, John. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Baked In: Creating Products and Businesses That Market Themselves.
3NYKP Baked In Creating Products And Businesses That ~ 1. Baked In Creating Products and Businesses That Market Baked In is a book that nails one of the simple things many organizations, particularly ad agencies, have forgot. The worlds of product development and marketing should not be separate. In fact, you create a much more powerful business and brand when you bake marketing directly in to the .
Baked In: Creating Products and Businesses That Market ~ In fact, you create a much more powerful business and brand when you bake marketing directly in to the product. It's about blurring the difference between product and marketing, an idea that has created things like Nike+ and Help Remedies and has revitalized brands like Domino's. And while a lot of the examples used are about physical products, there's lots of examples, and applicable thinking .
Baked In Creating Products And Businesses That Market ~ Baked In Creating Products And Businesses That Market Themselves Alex Bogusky is available in our digital library an online access to it is set as public so you can download it instantly. Our books collection saves in multiple locations, allowing you to get the most less latency time to download any of our books like this one.
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Baked in: : Alex Boguski, John Winsor ~ The old rule was: Create safe, ordinary products and combine with mass marketing. The new rule is: Create truly innovative products and build the marketing right into them. Today the product is at the centre of the conversation. It's within the product itself that a brand has the most leverage with consumers. Baked In gives companies a step-by-step guide to how to adapt and succeed in this .
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