Beschreibung The Still Life: In Product Presentation and Editorial Design: Products telling visual stories in magazines and advertising. Ob Mode, Kosmetik, Wohnen und Wohlfühlen, Uhren, Schmuck oder der gehobene Food-Bereich: In jedem Segment gibt es unzählige Produkte, die um unsere Aufmerksamkeit konkurrieren. Das Warenangebot ist heute schier unüberschaubar. Die guten Produkte und ihre Hersteller stehen vor der Herausforderung, uns zu erreichen und aus der Masse herauszuragen. Die besten erzählen uns eine gute Geschichte, schaffen Räume und Erlebnisse. The Still Life zeigt, wie das gelingt. Von der redaktionellen Fotoproduktion über innovative Schaufenstergestaltung bis zur Produktinszenierung in Shops und Showrooms dem Visual Merchandising. Auf ungewöhnliche, fantasievolle Weise arrangieren und präsentieren moderne Stylisten Produkte, Gegenstände und Materialien zu aufregenden, berührenden Bildwelten. Sie greifen auf das klassische Repertoire barocker Stillleben und die gestalterische Freiheit der Renaissance zurück, als Blumen, Früchte, Musikinstrumente und andere leblose Gegenstände zu Allegorien des Lebens und Vergehens malerisch festgehalten wurden. Die Kreativen von heute entwickeln mit viel Fingerspitzengefühl und aufwendigem Handwerk, mit ungewöhnlicher Formensprache und fotografischen Mitteln neue visuelle Erzählformen. Ob edle Schreibgeräte oder Gummisohlen, Gartengeräte, Geschirr und Besteck, Taschen oder Diamantdiademe: Die Palette der gestalteten Arrangements reicht von minimalistisch bis wild und bunt, von populär bis elegant-glamourös. Mittel der Mimikry und offensives Zurschaustellen werden genutzt, vertraute Gegenstände in ganz neue visuelle Kontexte gestellt, das perfekt gestylte Schaufenster zur künstlerischen Aktion: The Still Life zeigt die gesamte Bandbreite. Stylisten und Fotografen aus aller Welt loten aus, was Stillleben leisten können, als Mittel stilvoller Kommunikation und Verlockung in 2D und 3D, von der Magazinseite bis zum Showroom. So wird The Still Life zur Inspirationsquelle für alle, die in der Produktkommunikation, im redaktionellen Umfeld und im Ladengeschäft dafür sorgen, dass hochwertige Produkte ihren angemessenen Rahmen bekommen genauso hochwertig wie die Produkte selbst. Sie kreieren Markenwelten und mehr als das: Sie machen schon das Betrachten und den Besuch in der Ladengalerie zum Erlebnis; für den potenziellen Käufer wird das Produkt lebendig. The Still Life spricht professionelle Gestalter ebenso wie Connaisseure hochwertiger Konsumgüter auf Augenhöhe an.
The Greatest Sales Deck I’ve Ever Seen / by Andy Raskin ~ A few months ago, my friend Tim took a new sales job at a Series C tech company that had raised over $60 million from A-list investors. He’s one of the best salespeople I know, but soon after…
The 8 Types of Presentation Styles: Which Category Do You ~ Types of Presentation Styles 1. Visual Style. What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers. When to use it: This style is helpful when .
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10 Ecommerce Product Description Examples That Sell (Not Tell) ~ Not every ecommerce product is a physical one, yet it still takes the same wordsmith finesse to sell a service. AppSumo’s Make Your First Dollar online course is a prime example of the persuasive power of what I like to call the “ideal you.” Many of us want to be successful, make a ton of money, live a good life, and be a good person. The “ideal you” product description plays right .
Different types of visual aids ~ Different types of visual aids. There are many different types of visual aids. The following advice will help you make the most of those most commonly used. PowerPoint (or equivalent) Microsoft PowerPoint is probably now the most commonly used form of visual aid. Used well, it can really help you in your presentation; used badly, however, it can have the opposite effect. The general principles .
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