Beschreibung Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) (English Edition). Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing The Chasm Marketing And Selling Technology ~ and selling high tech products to mainstream customers or simply crossing the chasm 1991 revised 1999 and 2014 is a marketing book by geoffrey a moore that focuses on the specifics of marketing high tech products during the early start up period moores exploration and expansion of the diffusions of innovations model has had a significant and lasting impact crossing the chasm marketing and .
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Crossing the Chasm: Marketing and Selling High-Tech ~ "Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs."Robert K. Weller S.V.P., North American Business Group
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Crossing the Chasm, 3rd Edition: Marketing and Selling ~ Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Kindle edition by Moore, Geoffrey A.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to .
Crossing the Chasm - Wikipedia ~ Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact .
Crossing the Chasm: Marketing and Selling Disruptive ~ « Crossing the chasm », que l'on peut traduire en français par « franchir le gouffre », fait partie de ces livres intemporels qu'il est impératif de connaître. Même 20 ans après sa parution (il n'a bizarrement jamais été traduit en français'), ses concepts marketing sont toujours autant d'actualité et ceux qui les ont ignorés le paient chèrement'
Crossing The Chasm: Marketing and Selling Disruptive ~ Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: Moore, Geoffrey A: 9780060517120: Books - .ca
Crossing the Chasm, 3rd Edition: Marketing and Selling ~ Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) (English Edition) eBook: Moore, Geoffrey A.: : Kindle-Shop
A Summary of “Crossing the Chasm” - XS4ALL ~ A Summary of “Crossing the Chasm” By Jonathan S. Linowes, Parker Hill Technology Geoffrey A. Moore, Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customer (revised edition), HarperCollins Publishers, New York, 1999 The high-tech marketing guru (and principle of The Chasm Group marketing consultants), Geoffrey Moore offers time tested insights into the problems .
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