Beschreibung Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (English Edition). Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Globalization, Culture and BrandingHow to Leverage ~ Globalization, Culture and BrandingHow to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. Palgrave (2013) Carlos Torelli. With globalization, the marketplace is becoming increasingly complex for marketers to navigate. During this new century, globalization has brought dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e .
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