Beschreibung Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age (English Edition). Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place. Some fear change. Some fear displacement. But most simply don't know how it actually generate ROI. If you are one of those, this book is for you. Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance, Activate! provides a blueprint for online success. The book ACTIVATE! is a call to digital arms - and just what many business leaders need to win in today's evolving, competitive landscape in the Age of Digital. A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just "what you need to know" but "why you need to do it now," in one quick read. This book will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now; before someone else defines you! Activate! is written in plain english to help executives on Main Street gain a firm grasp on critical issues that impact their bottom line and growth, such as: Personal & Corporate Brands, Digital Comms in today's Corporate Culture, Online Reputation Management, Social Media, Employer Branding, Marketing Intelligence & Automation, and Gamification. The book features exclusive insights from America's top communicators who were exclusively interviewed for this book by Gal Borenstein. Insights feature experts from DELL, DUN & BRADSTREET, ADOBE, SALESFORCE.COM, KIIP, CELERITY, CA TECHNOLOGIES AND BMC SOFTWARE.
Activate!: Power Up Your Brand to Dominate Your Market ~ Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age.
Activate! Power Up Your Brand to Dominate Your Marketing ~ Power Up Your Brand To Dominate Your Market, Crush Your Competition And Win In The Digital Age, the author uncovers the long-pole issues that impact market leadership, customer growth and long-term profitability. While the title does not exactly roll off oneâs tongue, it is accurate and the author delivers on his promise of actionable insight.
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Distribution Channels in Marketing / Marketing MO ~ Distribution channels in marketing are one of the classic â4 Psâ (product, promotion, price, placement a.k.a. âdistributionâ).Theyâre a key element in your entire marketing strategy â they help you expand your reach and grow revenue. B2B and B2C companies can sell through a single distribution channel or through multiple channels that may include:
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Why Branding Is Important in Marketing ~ If you're billing yourself as the manufacturer of the longest-lasting light bulb, your brand has to live up to that. It's important to spend time researching, defining, and building your brand. In developing a strategic marketing plan, your brand serves as a guide to understanding the purpose of your key business objectives and enables you to align the plan with those objectives.
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