Beschreibung Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series) (English Edition). Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition:New examples on the effective use of digital communication and online research tools;Updated guidance on researching using digital tools and social media;New examples that provide a more accessible pathway to real-world application.In addition to these new features, the book covers:Creating a framework for planning;Up-to-date research tools and how to develop a research plan;Gathering useful data for strategic guidance;Real-world examples that provide readers with realistic cases and situations;Applying theory to professional practice.The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
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Effective Fund Raising Management Routledge Communication ~ management planning and managing effective communication campaigns routledge communication series strategic public relations management features an applied approach to evidence based strategic public relations management it emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods the volume presents a scientific approach that a study .
Smith, R: Strategic Planning for Public Relations - Smith ~ Smith, R: Strategic Planning for Public Relations / Smith, Ronald D. (Buffalo State College, USA) / ISBN: 9781138282063 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
PR-Forschung ~ Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume .
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