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    Crisis Communication in a Digital World (English Edition)

    Beschreibung Crisis Communication in a Digital World (English Edition). Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.



    Buch Crisis Communication in a Digital World (English Edition) PDF ePub

    Crisis communication in a digital world (Book, 2015 ~ Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and .

    Open Library - Crisis Communication in a Digital World ~ Crisis communication in a digital world provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key .

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    Crisis Communications in a Digital World - Educational ~ Crisis Communications in a Digital World. Kenneth S. Trump. When the tweets and media calls reflect panic, what's a leader to do? A bomb threat e-mailed to a teacher. A warning of a shooting delivered through an international proxy server. Threats posted on Facebook or the latest social media app. Even a threat scribbled on a restroom wall can trigger texting and thus start rumors racing .

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    Communication Management in Times of Crisis ~ Does the term „crisis“ – for whom communication experts have explicit approaches in practice – lead into a wrong direction? The term puts in mind that after the crisis usual and calm times are coming and mend-ings can be conducted, e.g. compensating image damages. Whenever the economic crisis will be declared closed companies will have to cope with a new reality in the following era .

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