Beschreibung 66 RULES for Publicity Success: Boost Your Company's Value for Pennies on the Dollar (English Edition). 66 RULES for Publicity Success is designed for entrepreneurs, inventors, business owners, scientists, creators and the like. These individuals, in their respective fields, are obviously very, very smart people. In fact, they are generally recognized as subject-matter experts, people who really know their stuff when it comes to electrical engineering, healthcare, Software-as-a-Service, physiology, telecommunications, auto repair and any other number of very technical fields.Unfortunately, for many such very smart professionals, the basics of Marketing, let alone the specifics of Publicity and what it takes to produce Publicity Success, remain a mystery to them. And that’s not good.It’s not good because unless such brilliant individuals can understand and apply the various Publicity RULES found within these pages, they will find themselves, their creations and their companies severely hampered. Unfortunately, such hampering can prevent them and their inventions from achieving their full potential. {And to be clear, a creation doesn’t have to be a technology, per se, to be quite technical, such as a new way to prepare food or a new type of retailing.} Nevertheless, countless C-Level technologists, scientists, inventors and more transform their businesses because they leveraged Publicity RULES to their advantage. As a result, they drove new action with customers, partners, investors, employees, Journalists and influencers, which, in the end, helped increase the value of their companies, products, services and inventions.In a nutshell, 66 RULES for Publicity Success teaches readers how to Drive Action and Boost Value by learning how to get others to spread the word for them: from Journalists to Customers and from Bloggers to Analysts. This easy-to-read guide addresses traditional Publicity basics like Positioning and Messaging, grasping the Journalist Mindset, and outlining the tools entrepreneurs need for simple and complex PR programs, the role of Social and Owned Media in generating Publicity Success, and much more. Specifics include•Positioning and Messaging — the role your mother-in-law can play in your Publicity Campaigns as part of "The Betty Factor,"•Defining Audiences — from Customers to Journalists and everyone in between•Tool Selection — why News Releases still matter and other publicity tools you'll need for success•Story Pitching Basics — how to target the right Journalist at the best media outlet for your company•Advanced Story Pitching — how to craft the best story idea and leverage it across multiple media outlets•Earned, Owned & Rented/Leased Media — understand their differences and use each to maximize your Publicity Success•Other Publicity RULES — from Speeches to Trade Shows and from Press Tours to Crisis Communications PlansINSIDE THIS BOOK YOU'LL FIND:— 3 Publicity Definitions and why they matter— Guidelines for crafting your best Elevator Pitch, no matter who you are— The 5W's and 1H, and how to get unstuck when working with Journalists— Rules for Leveraging Social Media to find the right Journalist for your firm— Why you need 3 different biographies, especially as an executive— Practical and Legal photography guidelines when it comes to publicity— And numerous other Tips for gaining Publicity Success
66 RULES for Publicity Success : Boost Your Company's ~ Although anyone working in marketing or public relations can benefit from this book, 66 RULES for Publicity Success: Boost Your Company's Value For Pennies On The Dollar is written specifically for entrepreneurs, inventors, business owners, scientists, creators and the like. In their respective fields, such individuals tend to be very, very smart people. In fact, they are generally recognized .
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