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    Summary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger (English Edition)

    Beschreibung Summary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger (English Edition). So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Contagious includes: Historical contextChapter-by-chapter overviewsDetailed timeline of key eventsImportant quotesFascinating triviaGlossary of termsSupporting material to enhance your understanding of the original workAbout Contagious by Jonah Berger:  Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.   Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.   The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.  



    Buch Summary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger (English Edition) PDF ePub

    'Contagious': Jonah Berger on Why Things Catch On ~ In Wharton marketing professor Jonah Berger ‘s new book, Contagious: Why Things Catch On, he identifies six principles that cause people to talk about and share an idea or product.

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    Top 10 Books on Persuasion Every Solopreneur Should Read ~ Contagious: Why Things Catch On by Jonah Berger; How to Win Friends and Influence People by Dale Carnegie ; The Art of Choosing by Sheena Iyengar; The Paradox of Choice by Barry Schwartz #1 Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. If you want to (and who doesn’t, really?) get people to take a specific action, then you need to grab their attention first .

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