Beschreibung Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication (English Edition). Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook AwardHow can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Introduction to Strategic Public Relations: Digital ~ Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication [Page, Janis Teruggi, Parnell, Lawrence J.] on . *FREE* shipping on qualifying offers. Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
: Strategic Communications for PR, Social Media ~ Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Janis Teruggi Page. 4.4 out of 5 stars 53. Paperback . $100.00. On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction William Zinsser. 4.7 out of 5 stars 1,846. Paperback. $13.99. Made to Stick: Why Some Ideas Survive and Others Die Chip Heath. 4.6 out of 5 stars .
Introduction to Strategic Public Relations : Digital ~ Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and.
Interactive: Introduction to Strategic Public Relations ~ Interactive: Introduction to Strategic Public Relations Interactive eBook 1st Edition by Janis Teruggi Page; Lawrence J. Parnell and Publisher SAGE Publications, Inc. Save up to 80% by choosing the eTextbook option for ISBN: 9781544322308, 1544322305. The print version of this textbook is ISBN: 9781544322315, 1544322313.
Strategy: A View From The Top, 4th Edition - Pearson ~ The latest on how to gain a strategic edge in today’s business world: . NEW! Modern cases and studies have been integrated throughout this text with the executive in mind to encourage higher-level analysis and discussion of real-world scenarios.Examples include: Good to Great: Why Some Companies Make the Leap…and Others Don’t, by Jim Collins focuses on what good companies can do to .
What Is Public Relations? PR Functions, Types, & Examples ~ Public relations is a strategic communication process companies, individuals, and organisations use to build mutually beneficial relationships with the public. A public relations specialist drafts a specialised communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience.
Communication / edX ~ Effective communication skills are essential for success in the digital age. Learn the principles of public speaking and the keys to creating powerful messages with online courses and MOOCs taught by leading professors at Harvard, MIT, Berkeley and other top institutions. Related Topics - Accounting / Entrepreneurship / Finance / Leadership / Management / Marketing / Operations Management
Boundless Marketing / Simple Book Publishing ~ Channel Strategy Decisions; Marketing Channel Relationships; Integrated Marketing Communications Introduction to Integrated Marketing Communications; Understanding Promotion; The Promotion Mix; Selecting the Promotion Mix for a Particular Product; Integrated Marketing Communications; Advertising and Public Relations Types of Advertising
Understanding Media and Culture – Open Textbook ~ Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not .
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Books - APA 7th Referencing Style Guide - Library Guides ~ Communication sequences and survival analysis. In A. Esposito & L. C. Jain (Eds.), Toward robotic socially believable behaving systems series: Vol. 2. Modeling social signals (pp. 47-59).
SMS / Strategic Management Journal ~ The Strategic Management Journal does not charge an acceptance fee for papers. Any letter that appears to be from a Co-Editor of an SMS journal promising a manuscript's acceptance in exchange for money has been forged. All legitimate correspondence related to the review and acceptance of the paper will reference the manuscript number assigned by the submission system, ScholarOne.
Effective Communication in the Workplace: How and Why ~ Download. Communication in the workplace is one of the signs of a high-performance culture. Exchanging information and ideas within an organization is called workplace communication. However, effective communication occurs when a message is sent and received accurately. In every aspect of life (both professional and personal), effective communication is important to success and happiness .
Introduction to Strategic Public Relations - World of Digitals ~ Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from .
4 Examples of a Communication Strategy - Simplicable ~ Communication strategy is a plan to achieve communication objectives. This may apply to internal communications, marketing communications and public relations. A communication strategy has four major components: communication goals, target audience, communication plan and channels. The following are illustrative examples.
Writing a communications strategy - University of Oxford ~ What is a communications strategy? . Consider the Communications Officers Network, Social Media Network, divisional networks and resources, and the College Communications Network Check the Style Guide, Digital Style Guide and Branding Guidelines to make sure your comms execution meets brand standards and best practice recommendations . External resources Chartered Institute of Public .
Chapter 6. Communications to Promote Interest / Section 1 ~ What you might want to say depends on what you’re trying to accomplish with your communication strategy. You might be concerned with one or a combination of the following: Becoming known, or better known, in the community; Educating the public about the issue your organization addresses ; Recruiting program participants or beneficiaries; Recruiting volunteers to help with your work; Rallying .
Social Responsibility and Ethics / Who Is Responsible And ~ Social responsibility is an ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society. In this way, there must be a balance between economic growth and the welfare of society and the environment. If this equilibrium is maintained, then social responsibility is accomplished.
Models of Public Relations - Management Study Guide ~ Public relations experts depend on press release, news release, video release or any other recorded communication often directed at the media to circulate information about their brand among the public. Newsletters, brochures, magazines with information about the organization, its key people, products, benefits of the products, testimonials, success stories are distributed at regular intervals .
Intercultural Communication: Definition, Model & Strategies ~ Intercultural communication is about much more than just language, since so much of communication is nonverbal. In general, there are three parts to it. In general, there are three parts to it.
How to Create a Public Relations Plan - dummies ~ Check out this sample plan for Public Relations For Dummies, 2nd Edition: Overview: To create mass media exposure for yet another how-to business book, with a distinct challenge: to get the press to write about how to get press. Goals: As a result of mass media exposure, this book becomes a bestseller. Strategies: Add a creative and newsworthy element to the book, which adds an enticing reason .
What is Relationship Marketing? - Definition from WhatIs ~ Relationship marketing is a facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer .
What is Business Communication - Management Study Guide ~ Business Communication is goal oriented. Earlier, business communication was limited to paper-work, telephone calls etc. But now we have cell phones, video conferencing, emails, satellite communication etc.
Global Social Impact Report Goals & Progress / Starbucks ~ Download the 2019 report . At Starbucks we stand for being people positive, planet positive and profit positive, living our Mission and Values while working together as partners to build a different kind of company. This annual global social impact report for the fiscal year 2019 focuses on three areas that are critical to our business, and .
Sustainability & CSR Overview / About SAP ~ In 2019, SAP celebrated 10 years of embedding economic, social, and environmental sustainability in our long-term strategy. We've made incredible strides in our journey with solutions that help both SAP and customers run better, but more work lies ahead. Join us in our effort to help the world run better and achieve the United Nations Sustainable Development Goals (SDGs - also called UN Global .