Beschreibung Writing Better Copy: Learn to write effect messaging and increase conversions (English Edition). Writing better copy is simple - it starts with opening this book.Writing better copy is a quick and easy read that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another and the most important principle of copywriting is the ease and speed with which this message is communicated. When I first started working as a copywriter, I thought that I needed to use long words and complicated sentences to bamboozle readers into buying the products; that only long elegant prose would increase website conversions. I was wrong. Copywriting is about using the simplest words and sentences you can. People don’t read websites for the joy of reading, they read for information and if they don’t et it quickly they go somewhere else. Writing Better Copy cuts through the waffle and bumph and teaches you how to remove the unnecessary, trim away the excess and connect with your customers effectively. What this book teaches you:What you need to be a copywriterHow to identify your audience when writingWhat is AIDA and how to use it in your writingThe difference between the emotional sale and the logical purchaseHow to sell the sizzle and not the steakFinding what it is that really interests your potential customersAnswering the “so what” questionShould you write as you speakWhen to be funny in your writingWhy your copy should be about “you” not “me”How to keep it simple, stupidKeeping things positiveCreating a tone of voiceWriting headlines, sublines and calls to actionWriting for the webEditing your copyProofreading techniquesIt took me years working as a copywriter to learn these strategies, with this book you can learn in about an hour what took me years to learn and cut straight to the good part. The part where you write better copy for your website and sell more of what you need to sell. Writing better copy is easy, the first step you take is by reading this book.
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