Beschreibung How to Reach Millions with Artful PR: What They Don't Teach You in Marketing School (English Edition). Gone are the days when you can wait for your phone to ring—or hope someone will come along to rescue your business. Your success is in your own hands. But you don’t have to go it alone.How to Reach Millions with Artful PR gives you the insight, tools and knowledge to manage a fruitful (and profitable) publicity and media relations program. You’ll understand how to:Develop your “publicity opportunity radar” so you’re ready to leap at the right timesUnderstand the media mindset so that journalists come to YOU for help with storiesCommunicate better with deeper insights into human behavior and how people make buying decisionsAttract the attention of larger audiences—and get tons of new leads—with irresistible contentStock up on the tools you need to set yourself apart from the competitionSet up an annual communications plan and editorial calendar so you’ll never run out of content or story ideasBuild a personal presence that draws large followings and establishes you as the go-to expert in your fieldMaster the art of PR, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again.
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