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    Communication Model with 7 Vales in the Society Virtual Discussion with Hiro Kikuchi (Japanese Edition)

    Beschreibung Communication Model with 7 Vales in the Society Virtual Discussion with Hiro Kikuchi (Japanese Edition). みなさん、はじめまして。広報コンサルタントで、ジャーナリズム評論家のヒロ・キクチと申します。私は、これまで一貫して〝コミュニケーション・オフィサー〟として実践を積んで参りましたが、その間、日本企業をはじめ、アメリカ、フランス、ドイツ、スペイン、スイス、オランダ、デンマークなど欧米諸国の企業の広報活動に携わりました。広報担当者としては日本企業で11年、外資系企業で19年、広報コンサルタントとしては5年、計35年間、企業広報、商品広報、社内広報、イベント広報、業界広報、社会貢献活動などに従事し、ブランド戦略、販売促進戦略、危機管理対応、採用促進活動、デジタルコミュニケーションなどを推進してきました。言ってみれば生粋の「広報馬鹿」ということでございます。しかしながら、長年、仕事をともにして頂きました数多くのマスメディアやジャーナリストの皆様、様々な業界の諸先輩方、同じ釜の飯を食った同僚たちの支えのお陰で、「机上の論理」ではなく「実体験」をベースにした「広報理論」と「ジャーナリズム論」を蓄積することが出来ました。その財産を生かして、今後は社会全体のお役に立つような活動をしたい、それが、今回、執筆に至った理由です。「世の中には〝情報〟という魔物によって、嫌な思いをしたり、損失を被ったりしている方が多いのではないだろうか」そのような危惧があって、企業や行政機関などの組織で働く方々だけでなく、家族・親族、恋人・友人、学校、OB会、サークル活動、町内会など、様々な現場で、コミュニケーションや人間関係に悩んでいる方がいらっしゃれば、〝情報を取り扱う専門家〟として、難しい専門的な理屈よりも、身近な出来事を通して「捉えるべきポイント」をお示しすべきだろう、と考えたのです。IT化が進み、世の中の情報伝達のスピードも内容も変化しているだけでなく、「世論」や「評判」が形成される仕組みとプロセスも変容しており、以前にも増して〝予測不可能〟な世の中になってしまっている、という思いがある一方で、落ち着いて考えてみれば、「人の心」というものは、社会の価値観が多少変化しても、〝今も昔も基本は変わっていない〟という安堵感もあります。「情報」を生かすも殺すも、手にした人の力量次第ですが、〝情報を生かそう〟と躍起になっていると、騙されたり、翻弄されたりします。〝情報に頼らない〟と頑なになっていると、チャンスを逃したり、社会との調和が図れなくなってしまいます。本書の最終節で、「情報」とは、コミュニケーションを活性化するための「触媒」である、と位置づけました。また、コミュニケーションとは、「議論」というゲームを楽しむことである、として、大方の日本人に〝苦手意識〟がある「議論」をどのようにして楽しむか、そのヒントになる解説をしております。さらに、コミュニケーションとは切っても切れない「価値観」という概念を独自に「7つのP」で分類して、「共鳴」の基本条件となる「社会的価値観」を示しています。本書は、ヒロ、亜里沙、淳一という架空の設定の三人が、ヴァーチャル空間を通して、実際に起こった社会問題や、著者が実際に経験した広報テーマを取り上げ、「議論」を進めながら、「情報」という〝魔物〟の正体を捉えようとする三日間を描いています。本編で登場するヒロは、著者本人の現実と空想が入り混じったハイブリッドな設定になっておりますし、現実の問題を仮想空間で架空の人々が「評論」するという、ちょっと風変わりな構成ですが、お楽しみいただけますことを心より願っております。私のサラリーマン人生を振り返ってみますと、それは「平成の歴史」そのものだったような気がいたします。今回の著作は、私自身が35年間で積み上げた広報理論とジャーナリズム研究の一部を取り出した「卒業論文」のようなものでもあります。「平成の歴史」を懐かしみつつ、明日の時代に思いを馳せて頂ければ幸甚の至りです。ホームページ http://www.38creation.comお問い合わせ hiro.kikuchi2@gmail.com



    Buch Communication Model with 7 Vales in the Society Virtual Discussion with Hiro Kikuchi (Japanese Edition) PDF ePub

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