Beschreibung Win the Internet: The Remix: an updated guide to social media best practices (English Edition). The rules and best practices of social media are changing and shifting, especially in a world where bots, fake news, and the rising power of social media influencers complicate what many digital media strategists thought they knew to be true about social media strategies and tactics. Over the last three years, I have learned a lot more about what it takes to execute a winning social media strategy since publishing the first edition of Win the Internet. Now is the best time to share what I have learned in this updated edition. While this book was originally for individuals who are new to developing social media strategies for their business or nonprofit, there are also great lessons and takeaways for social media strategists and others who are at the intermediate or advanced skill levels. Additionally, Win the Internet focuses mostly on Twitter and Facebook due to my level of expertise and experience with these platforms. There are plenty of valuable books and resources available that explore Instagram and paid social media ads. I believe that starting with Twitter and Facebook is a good gateway to learning other social media platforms. So if you are a new to building social media strategies for business or nonprofit entities, you’ve come to the right place.
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