Beschreibung PRY Until...: Public Relations for Yourself - The small business owner's guide to DIY public relations until you're ready to hire a pro. (English Edition). Every day I speak to owner's whose small businesses have plateaued, and they've realized that public relations was the missing piece. Many have tried to facilitate their public relations strategies on their own without any training and have not succeeded. Because they didn't have a plan in place from the start, they are also now lacking the capital to hire a professional. Although PR is necessary, it does not come without a cost, which might be a deterrent for small business owners who are bootstrapping their way to building a company. Well, if that is you, you're in the right place. Although I don't recommend that your company's PR become a permanent item on your to-do list, you do need to start somewhere. As you work towards generating the capital to hire a PR professional or agency, this book will give you the tools you need to do Public Relations Yourself, Until...
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