Beschreibung Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (English Edition). How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment.Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to:•build an integrated marketing plan.•use social media marketing.•recruit ambassadors for your brand.•integrate IoT and wearable tech. •create compelling blog and social content.•increase your SEO. •use public relations, direct mail, and email marketing to tie together the entire process.With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
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The Role of Marketing in Organizations â By Timothy Mahea ~ In todayâs world, the role of marketing in organizations is too important to be ignored. Large and small organizations are today competing for the same market and the most innovative and .
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Integrated Marketing Communications: Advertising, Public ~ IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing.
Communications materials â United Nations Sustainable ~ The Sustainable Development Goals (SDGs) logo, including the colour wheel and 17 icons are available for use in the six official languages of the UN (Arabic, Chinese, English, French, Russian .
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Brand Media Strategy: Integrated Communications Planning ~ His (and his agency's) take on the new world order is a must read for those buying, selling, planning, deciding and leading media. I work on the other side of the desk but plan to modify my approach to dealing with our customers based upon many of the learnings I pulled from Brand Media Strategy.
Become a Digital Marketer by Learning Online ~ Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started. What jobs will this program prepare me for? Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social .
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