Beschreibung Social Ceo: Reputazione digitale e brand advocacy per manager che lasciano il segno (Italian Edition). Nell'era della trasparenza e del brand activism la reputazione è per tutti tra gli asset che guidano la costruzione e la difesa del business. Come monitorare e misurare allora la propria reputazione? Come trasferire uno stile autentico e genuino? Quali strumenti utilizzare? A queste e altre domande risponde questo libro, anche grazie alle testimonianze di top manager e professionisti della comunicazione eccezionali. "Un libro con tanti esempi concreti da leggere per tutti i CEO" (Marco Icardi, Presidente Associazione Italiana CEO).
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