Beschreibung Landing Local Media: An Actionable Guide to Help Self-Published Authors Book Local Press (English Edition). Reaching tens—or even hundreds of thousands—of people on local media outlets can change everything for an author. It can sell books, grow social media audiences and garner paid speaking engagements. It can also establish credibility with national media outlets.And the best thing about it? It’s decidedly doable.In Landing Local Media, author Jason Jones—a top, longtime literary publicist and agent—shares the mindset and insider publicity techniques that he’s used to help hundreds of authors sell millions of books.This up-to-date guide gives readers:Instructions on how to build a press kit the media will loveEmail templates for crafting perfect pitchesTips for interviewing well (and how to get invited back for more interviews)Critical steps most authors miss before (and after) an interviewIdeas for maximizing opportunities and growing a sustainable, loyal audience“Jason Jones is one of those rare combinations of a warm, honest, wise, and engaging person, coupled with a strong, driving style that gets the job done.”— Susy Flory | NYT Bestselling Author“Jason Jones is that rarest of birds—a publicist I’m willing to recommend publicly.”— Eric Metaxas | NYT Bestselling Author and Radio HostJASON JONES is the founder of Jones Literary, a literary publicity agency in Nashville, Tennessee, where he works with authors, experts, publishers, and media outlets from around the world, including producers and editors at FOX News, CNN, CBS, NBC, ABC, and The Wall Street Journal, as well as hundreds of faith-based media outlets. He has led campaigns for eleven New York Times bestselling titles. Jason also founded Local PR Toolkit (www.localprtoolkit.com), a suite of tools and resources that equips and trains self-published authors to be their own publicists. Jason and his beautiful, brilliant, and hilarious wife, Tracey, are raising two tall, kind, and handsome sons—Jack and Charlie—and a melancholy boxer named Gus.
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